npower Twenty 20
Challenge
Provide a platform for npower business to engage and add value to priority customers and generate new leads via data capture.
Solution
Tour of power networking themed events that capitalise on the on and off pitch brand attributes and values of Twenty 20 cricket.
Results
- Over 200 proactively generated pieces of media coverage.
- 97% of coverage included npower business branding.
- 89% of print/online coverage included npower web link.
- Total campaign reach: 60.9 million.
- Total campaign value (EAV): £442,116
- Over 1000 new business leads generated for SME sales team.