The RFU
Challenge
Engage lapsed and new users in the game and its personalities.
Solution
Bring rugby 'front of paper'. Activity is driven by a thorough programme of planned and reactive opportunities that include but go beyond the 'bread and butter' of sport pages, health and fitness press to focus on consumer and lifestyle media. Building an interest in the players off the pitch helps build affinity when on they are on it.
Results
Ongoing presence in men and women's lifestyle media, from Arena to Cosmopolitan through to TV programmes such as Ready Steady Cook and Xfactor. Our activity positions rugby within the realm of top entertainment and celebrity and enables us to reach a much wider audience.