Barclays Spaces for Sports
Challenge
Raise awareness of Barclays' £30m community programme 'Spaces for Sports' and position Barclays as a company at the forefront of the CSR agenda in the UK.
Solution
High profile celebrities appointed to raise awareness of flagship sites.
Press office activities communicated Barclays key messages through awards, competitions, official openings and celebrity ambassador interviews.
News creations secured coverage front of paper - Barclays Sporting Hotspots analysed the most number of sporting caps per county to create a league table of the sportiest counties across the UK .
Result
95 pieces of branded coverage secured to date across national media. Total audience reach of 131m in year one.
Coverage highlights include DPS in The Sun, front page lead in The Observer and branded feature on ITN news.
Media briefings carried out with key CSR and sports media to raise awareness of the scheme.