Sprite Urban Games
Challenge
Increase national and regional awareness and footfall to the Clapham Common summer weekend event.
Solution
Features on competing B-boy, BMX, Skate and FMX-ers are leveraged with specialist photography alongside ticket competitions to generate credibility amongst niche media and excitement in broader media.
Results
82 pieces of media coverage generated with a potential audience reach of 49 million - 20% increase from previous year.
Footfall increased by 15% from the previous year.
Coca Cola dubbed the SUG media campaign as the most successful local event coverage in their company's history!